​​At Design Eraya, our commitment to blending profit with purpose is highlighted in the following approaches that we keep at the center of our business:

 

​SOCIAL IMPACT

We partner with highly skilled, home-based artisans who run family businesses or government approved outlets that employ them, ensuring exceptional quality products that are carefully procured. By supporting these artisans, we uplift their craftsmanship and enhance their earnings and livelihoods, fostering economic growth in their communities. 

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AUTHENTICITY

Authenticity is at the heart of what we do. We take pride in offering products that are genuinely crafted, ensuring our customers receive high-quality items that showcase the artisans' talents. Our policy is to never compromise on quality or oversell our products. Many of our offerings can be certified by government institutions, such as the Geographical Indication (GI) Certification for our Kashmiri product range, with each eligible product page providing further information for transparency and assurance. 

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SUSTAINABILITY

Our commitment to sustainability is evident in our choice of materials. All our products are made from natural fibers, using high quality wool collected seasonally from the Changthangi Goats found in and around the region as they naturally shed their wool, ensuring that the production process is animal cruelty free, making them eco-friendly with a low carbon footprint. These materials are also biodegradable, helping to reduce our environmental impact and promote a greener planet. 

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DURABILITY

Because our products are primarily made from natural fibers, they are designed for durability. With the right care, they can last for many years, making them a wise investment for consumers who value quality and sustainability. However, right care is highly recommended.

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FAIR COMPENSATION

Our market research enables us to ensure better compensation for artisans while still offering competitive prices in the market by leveraging the international currency difference. This approach helps bridge the gap between offering competitive prices for our customers and ensuring that are artisans are paid the right value of money for their exceptional craftsmanship and time, creating a more equitable trading environment.​

 

At the heart of our mission is the belief that profit should benefit everyone involved. We are dedicated to maximizing this shared success while upholding our commitment to social responsibility and promoting Indian craftsmanship that is relevant to UK and European markets.