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HONORING INDIAN ROOTS, INSPIRING MODERN CONSCIOUSNESS, &

Empowering Local Indian Artisans.

ONE DESIGN AT A TIME.

OUR STORY

ABOUT US

At Design Eraya, we are dedicated to blending profit with purpose by introducing the rich heritage of Indian textiles and handicrafts to the Global markets. Our mission is to elevate the extraordinary talents of local Indian artisans, who possess exceptional skills but are often overlooked and underpaid. By showcasing their intricate craftsmanship and unique artistry, we strive to create a meaningful connection between these talented creators and conscious consumers.

At Design Eraya, every purchase is an investment in culture, quality, and social impact. By choosing our products, you’re supporting ethical craftsmanship and helping to preserve the heritage of Indian artistry for generations to come.

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With Love, From Kashmir

THE KASHMIR CHAPTER

Our Kashmir chapter is dedicated to showcasing the exquisite artistry and natural heritage of the region through three key products for the European market: Pashmina/ Grade A Cashmere, Kashmiri Merino Wool, and traditional Namdha rugs among others.

We mostly work with local, home-based artisans who have honed their skills over generations, blending traditional techniques with innovative modern designs. We further invite global consumers to request custom design options, offering a unique opportunity to create one-of-a-kind collections. On our end, we ensure absolute authenticity, ethical sourcing and fair wages throughout our supply chain.

WITH LOVE, FROM KASHMIR

AUTHENTIC ARTISANAL HERITAGE

A range of our products, including Kashmiri Pashmina and Namdha Rugs can be GI certified upon request. The Geographical Indication (GI) certification guarantees the authentic origin and premium quality of these exquisite textiles, ensuring that you receive only the finest craftsmanship that reflects the rich heritage of Indian artisans. By choosing our GI certifiable products, you are investing in authentic artistry while supporting skilled artisans and helping to preserve their traditional techniques.

Timeframe for GI testing can vary from 30 - 60 days. For more information, please watch the video below or feel free to contact us directly, we would be more than happy to arrange it for you.

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Source: (Directorate of Handicrafts & Handloom Kashmir, 2021)

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DESIGN ERAYA BLOG

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